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Our knits embody effortless elegance and cozy comfort, crafted to stand the test of time while bringing the sea's spirit into every stitch. Sometimes we try to capture and knit in the conversations between sea, wind, and sand. Sometimes we carefully listen to city women and respond to their wardrobe challenges.

Soft & Natural

At Embrace, we are mindful of the concerns of the environment and the maker as much as the needs of the customer. We aim to offer premium and timeless pieces at accessible price.

Local Production

Our entire supply chain is located in Europe, at the traditional cradle of clothing making. The yarns are spun in Italy, and the garments are knitted in Lithuania, at the family owned factory just couple of hours away from our studio.

Tech Expertise

Impeccable quality and attention to detail is one of our cornerstones. Every technological decision affecting your wearing experience is carefully thought through by our professional in-house team.

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Sustainability

We believe sustainability comes first in educating our community to choose consciously what and why we wear. More and more clients are looking for custom and unique pieces when it comes to building a meaningful, sentimental wardrobe. A large part of sustainability is owning better but less, caring for the things we already own and appreciating the manual hours put into creating them. Today there’s a real momentum behind the idea that purchases should be considered and cherished for the long term, and that the era of consumption for the sake of it is over.

"I've worn my knit on repeat for two seasons now and it still looks brand new — the quality speaks for itself. It's the kind of piece that makes getting dressed effortless every single day."

Linda T.

"Finally a brand that puts sustainability and style in the same breath. The fabric feels incredibly luxurious, and knowing it's made with care for the environment makes me love it even more."

Anna K.

"Every time I wear something from Embrace I get compliments — the silhouettes are timeless and the craftsmanship is unlike anything I've found elsewhere. Worth every penny."

Sofia M.

"There's something so special about wearing a piece that carries the spirit of the Baltic coast — you can feel the thoughtfulness behind every stitch. Salanida has completely changed how I think about building a wardrobe."

Marta L.

"The merino collection is simply unmatched — soft, breathable, and it moves beautifully. I love that these pieces are locally produced and designed to last, not just survive one season."

Ieva R.

"As someone who has been burned by fast fashion too many times, finding Embrace felt like a breath of fresh sea air. Their commitment to sustainability isn't just marketing — it shows in every fabric choice and every cut."

Elena V.

"I ordered a linen set and it arrived so beautifully packaged — you can tell this is a women-owned brand that genuinely cares about the experience from start to finish. The pieces themselves are exactly as elegant in person as they look online."

Kristina B.

"Embrace's mohair jumper has become my most-reached-for item in my entire closet. The color, the weight, the way it drapes — it's effortless elegance that you just can't find with mass-produced clothing."

Ruta P.

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