Merino Collection
Light linen layers inspired by sea air, soft sand, and slower days.
Warm neutrals and timeless silhouettes made for slower days, easy styling, and everyday elegance.
Soft knit dresses and refined layers designed for breezy days, sea air, and effortless dressing.
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Classic, versatile, and effortlessly stylish. For a limited time.
Embrace everyone
New-season layers in linen, knitwear, and everyday essentials.
From our favorite customers 🫰🏼
Bene 100% Merino Cardigan
"Embrace has completely transformed my wardrobe with their timeless, natural knits that I know I'll wear for years to come."
Sarah K. Montreal, Canada
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Caldo 100% Linen Tank Top
“The knitwear feels beautifully made without trying too hard. Simple, warm, and elegant enough to wear from morning to evening.”
Clara M. Copenhagen, Denmark
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Sotto Top
“These are the pieces I reach for again and again. Comfortable, timeless, and still polished enough for work or weekends.”
Elena R. Milan, Italy
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Melody Mohair Jumper
“The quality is immediately noticeable. Every knit feels thoughtful, with the kind of softness and shape that lasts beyond one season.”
Maya L. New York, USA
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Brera Ribbed Long-Sleeve Top
“I love how effortless everything feels. The layers are warm but never bulky, and they work with almost everything I own.”
Amelie T. Paris, France
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Nonna Cable-Knit 100% Merino Sweater
“Soft, understated, and beautifully wearable. Embrace makes the kind of knitwear that quietly becomes part of your daily routine.”
Nora S. Stockholm, Sweden
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Embrace Knitwear
Merino Collection
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Cardigans
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Eco Viscose Collection
Mohair Collection
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Our cold-season knits greet you with silhouettes designed to last.
We honour quality, comfort, and timeless design. As the fashion world races ahead, we choose a slower rhythm.
All-Climate Comfort
Breathable, temperature-regulating knits designed to keep you comfortable from cool mornings to changing days.
Enduring Quality
Premium fibres and careful construction help each piece hold its shape, stay soft, and wear beautifully over time.
Consciously Made
Thoughtfully created with longevity and considered material choices in mind, helping reduce waste over time.
Easy Delivery & Returns
Free delivery on qualifying orders and a simple returns process, so you can shop with confidence.
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Unit price / perThe Rotondo hat is ribbed in 100% RWS-certified extra fine merino wool. Warm, soft and designed with a chunky fold-over cuff for a snug fit. The stretchy construction works across small to large head sizes, making it a good option for both women and men.
From the blog
The Timeless Luxury of Merino Wool
Ourselves General
Discover the timeless luxury and versatility of merino wool in our carefully curated Merino Collection.
Embrace the Softness: Our Mohair Collection
Ourselves General
Experience the cloud-like softness and natural beauty of our Mohair Collection, featuring luxurious pieces that feel as good as they look.
Sustainable Style: The Eco Viscose Collection
Ourselves General
Discover how our Eco Viscose Collection combines beautiful design with sustainable practices for guilt-free style.
Fashion Without Boundaries: Our Unisex Collection
Ourselves General
Celebrate inclusive fashion with our Unisex Collection, featuring versatile, high-quality pieces designed for everyone.
Cozy Comfort: Finding Your Perfect Sweater
Ourselves General
Discover the perfect blend of comfort and style in our Sweaters Collection, featuring premium knits for every occasion.
The Versatile Cardigan: Your Wardrobe's Best Friend
Ourselves General
Explore the endless styling possibilities of our Cardigans Collection, featuring versatile pieces that work for any occasion.
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Using advanced merino wool blends with moisture-wicking and temperature-regulating properties, these pieces provide exceptional warmth without bulk. Each piece is lightweight, breathable, and capable of withstanding harsh climates while maintaining exceptional style.
Each piece is crafted from locally sourced, 100% traceable wool from small Scandinavian sheep farms, supporting traditional shepherding communities and minimizing carbon footprint. We use organic, naturally dyed yarns that connect modern consumers to the timeless craft of Nordic textile artisans.
Our knitwear represents more than fashion—it's a holistic wellness experience rooted in Nordic well-being principles. Each garment is a meditation on slowness, quality, and personal well-being, transforming clothing into a form of self-care.
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